Improve Your Website for Better Local Business Results

Sep 06
2011

For many local businesses it’s hard to find the right way to promote themselves. Today the traditional promo methods such as Yellow Pages and the local newspapers’ ads don’t give the results they used to give 10  years ago. But these are already old news. We all know that if we want to beat the competition, we should be online.

Locals BusinessToday it’s not enough only to be online with a simple “visit card” website. You have to be useful for your customers, with a plenty of information for your products or services.

Your website should have a mobile version because most of your customers already use their smartphones to browse it.

The office address and phone number aren’t enough. In your website you have to offer an interactive customer service options. Staff like customer service live chat, Free estimation contact form, Skype profile, can lead your local business one step up the other.

Get into the E-Commerce. If you offer products, you should definitely  include the online shopping option to your website. These days more and more people shop online because it is faster, cheaper and easier.

Run your official business blog. You can increase the trust of your customers in your Company Brand,  by giving regularly professional tips in your sphere. When you show people that you are an expert in your field, you give them the confidence to choose your company.

How to Choose the Best Local Contractor for You

Aug 20
2011

remodeling contractorRemodeling your home is not an easy job. You have to plan very carefully every part of it.  When it is a big project it is  almost impossible to organize everything.  Fortunately there is a contractor for everything you’ll need and it is great relief to know that. You can even hire a general contractor who will  manage the whole process. From the planning and performance till the cleaning after the job was finished.

But for excellent results you’ll need a reliable contractor who can count on. It is not enough just to call some local 411 service and hire the closest or the cheapest one. This is a person who you’ll invite into your home and assign him a project, which is very important.

Here are some “Headache” saving tips from me.

  • Check the Insurance and Licenses

First you have to check that the remodeling contractor
you choose is bonded, licensed, and insured. Your contractors should be able to  provide copies of their licenses, and you could check these licenses with  the proper state agencies.

Note:”Proper licensing and insurance doesn’t guarantee that your project
will be completed to your satisfaction, but it’s important part”

  • Quick  E-research

This is really effective way to find out what actually people think about the chosen contractor. Because on paper everything  could be fine but actually – not exactly. You could just write in google “Company Name complaints” and you’ll see all of the unhappy customers. Websites like rip off report are made exactly for this kind of clients.
Note: “Be aware that some of the complaints could be written by the competitors”

  • Ask your neighbors

This is one excellent way to choose easily and fast. who made a remodeling soon and ask them about their contractors. Were they happy with them? Had they any problems? Were there any delays?
Note: “It doesn’t mean that when your neighbor likes this contractor, you’ll like him too. That’s why the personal meeting is very important.”

  • Personal Meeting

At the end do not forget to meet your contractor personal before you hire him.  It’s important to be sure that he sees the project in your way. Every single person has a different personality, It would be easier to work with somebody if you like his point of view and cheracter.

This is the way I choose mine contractors and for me it works excellent. ;)

The Online Shopping – 5 Money Saving Tips

Aug 16
2011

online shoppingThe people already  know that when it comes to shopping online is the way to go for many reasons. Shopping online is very suitable, it means you could never leave your house and offers a better chance you will find the item you are searching for at the lowest price. If done right, the shopping online could be very profitably. By making your purchases online instead visiting the actual store you already save money. You save money on gas and parking and very often you  save money on the cost of the actual product you buy. Even with the possibility of an additional shipping fees, you will still save money. The only downside to shopping online is trying to find the best way to save money. It’s not easy, but once you know a few tricks, you’ll be on your way to quickly saving money with every online purchase you make.

1 Compare the Prices Before You Buy

online shoppingSo you already know what you want and there are a lot of places where you can buy it online and the BIG question now is where it is cheaper. Websites like shopzilla.com, pricegrabber.com and  bizrate.com can help you really a lot with your product and price research.

2. Online Coupon Codes – YES

One of my favorites :) It takes a couple of minutes and the product could be much cheaper than you expected. All you have to do is just enter a code. But how to find these coupon codes? Usually most of the stores advertise them at their websites, but my favorite is retailmenot.com because everything is in one place and the search is really useful – saves a lot of time.

3. Shop at eBay and Amazon

You can trust the biggest in the online shopping. There you could find brand new, outlet and
second hand products. Amazon Prime members get free 2 days shipping on a huge array of items such as CDs, books, DVDs and toys.

4. Check out the Deals of the Day web sites

These websites already work, and work fine for the customers . If you haven’t try them yet, you are missing out on the benefits of online shopping “deal of the day”. For those who are having a harder times during the economic crisis, these sites are here to help. Many folks are cutting corners on fun. But with these new amazing sites with deals like these, there’s no need to do that anymore.

5. Security Tips

Don’t use your credit card at a websites that is not 100% secure. If you do this, you are risking the safety of your identity and financial information. To protect yourself, only buy from stores that you know and trust. Additionally, make purchases only from your personal computer. When you enter your information into a public computer, you greatly increase the chance that your information will be stolen.

How BBB Helps Us?

Aug 16
2011

Sound you Familiar? – Call BBB

You go down to the local home improvement store to buy a new electric screwdriver and the sales man tells you that it’s the best you can find and offer you a money-back guarantee for 3 months just to buy it. When the screwdriver brakes down in a month later, you take the faulty screwdriver back and ask for a refund. The salesman says that there is no guarantee and you must have heard him wrong. The store doesn’t offer money-back guarantees. Then you should call the Better Business Bureau (BBB) and file a complaint for this local store.

The Results that BBB Achieved are Really Amazing

BBB40% of Americans says that they would call Better Business Bureau when they have a major problem with some purchase or local service complaint. As the matter of fact more people use the BBBs than the official government agencies, such as Federal Trade Commission.

Better Business Bureaus keep tabs on the reliability of businesses and charities. Customers can consult BBB dependability reports. Now it’s possible and online, nearly  50 million times an year these reports have been viewed. And more than a million American and Canadian customers file complaints through their local BBBs every year  to get some support when things didn’t go quite right in a goods or services such as the story with the  screwdriver.

A Bit of History

The Better Business Bureau more known as  BBB started in 1912,  It is a corporation consisting of several private business franchises of local BBB organizations based in Canada and United States which work through their parent corporation. The Better Business Bureau, invites businesses to become paying members. In return, the BBBs allow their member businesses the use of their logo, mediation services, and access to the full information about the company. The BBB’s main goal is to collect information on business dependability, inform the public to frauds against clients and businesses and give an information on ethical business practices.  It is a mutually trusted connection between customers and businesses.

What is BBB Accredited  Business?

When one company is accredited by Better Business Bureau, it means that BBB has determined that this company fits the  BBB accreditation standards. These standards include a commitment to make a good faith effort to resolve any product or service complaints. The Businesses pay a fee for accreditation, monitoring and for support of BBB services to the public. BBB accreditation does not mean that the business’ products or services have been evaluated or endorsed by Better Business Bureau. The companies are under no obligation to request accreditation, and some businesses are not accredited because they haven’t request the BBB accreditation.

Useful Tricks to Kill the Customer’s Anger

Aug 08
2011

angry clientThe customers are the most important thing for your global or local business. We all live in an interactive world and these days the most easy thing is to show a thousands of people your interests, complaints or good experience. Probably keeping your customers happy could be the best investment you will ever make. If you aware that you are already one step up. We all want 100% happy customers and do our best to meet their needs. But as the world is not perfect neither our customers nor we are. It is normal in your work with customers to receive phone calls from angry customers who can be rude, such as fault finders and constant complainers. Your biggest challenge is to learn how to effectively manage the situation. Your customer service skills should include the ability to deal with these difficult clients. Here are some tricks, which every professional 411 customer service use.

  • Put Yourself in his shoes

The empathy is very important. This is the most efficient way to deal with your customer’s feelings or emotions such as anger for example. This doesn’t mean that you have to agree with them. You only have to accept and understand what he is saying and his feelings.

  • Listen Actively and Respect the Customer

customer serviceLet the customer speak and ficus on listening the problem. NEVER ARGUE. Just listen actively to what he is saying and what he is not saying. Read between the lines to uncover the customer’s needs. Your customer need to know that you are interested in solving the problem. He believes that something missing in your delivery of products and services and need to be listened and understand correctly.

  • Don’t take it personal – Be positive

Get control of yourself. Remember that the customer can sense what you are feeling. Be sure you put a big smile on your face and maintain your positive attitude, when you are talking to a client through the phone or Skype, till the end of your call, Don’t be stressed out or depressed, leave your personal problems at home. You need to have that calm and cheerful attitude and your customer will feel the same way.

  • Be Careful with Saying “sorry”

This word is used very often. Repeating ‘sorry’ many times means that you are admitting your fault and the company’s. That means you are losing the true value of the word ‘sorry’ as well as you are losing the value of your company. You can still say sorry just but you have to include it in a sentence. Here is an example: ‘I’m sorry you haven’t received your delivery on time Mrs. Bean …’

  • Be Objective

This means that you have to walk an extra mile to understand what the problem is and follow the standard operating procedure or use another appropriate and individualized method of solving the problem. But it is still necessary to follow up with your client through a phone call or email to evaluate the effectiveness of your action taken and to improve the service delivered in the future.

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